About Us

What HookRow Is

HookRow is a crochet website at hookrow.com. We publish how-to guides, stitch explainers, project walkthroughs, and roundups of free patterns for people who crochet. Some of our readers are picking up a hook for the first time and wondering what "sc" means. Others have been crocheting for years and want a clear refresher on a stitch, a fix for a wonky edge, or a fresh idea for their next project. If you like yarn, hooks, and a good plain-English explanation, this site is for you.

Why We Started It

Crochet advice online can be hard to sort through. Some guides skip the basics. Others bury a simple answer under pages of chatter. Many say "use any yarn you like" and leave you guessing about what that really means for your project. We wanted a place where the explanations are tidy, the terms are defined, and the next step is easy to find. HookRow is our attempt to make that place, and we keep improving it as readers tell us what is confusing or missing.

How We Research and Write

We believe in being upfront about how our guides are made. Our guides are drafted with the help of AI writing tools and then edited by the HookRow editorial team before they are published. The tools help us get a first draft down. Editing is where we check the structure, fix unclear wording, cut anything that does not belong, and make sure the guide actually answers the question it sets out to answer.

Here is what that means in practice:

• We explain methods in our own words. Our stitch and technique guides are written to be clear and step by step, not copied from anywhere.
• We give materials as typical ranges. When a guide mentions yarn weight, hook size, or yardage, the numbers are general ranges for that kind of project. They are a starting point, not a promise. Your gauge, your yarn, and your hands will all change the result.
• We only give exact figures when a guide links the designer's pattern they come from. If you need the exact yardage, hook size, or stitch count for a specific pattern, go to the designer's own page and follow what they say.
• We credit and link free patterns by other designers. We do not reproduce someone else's pattern on our pages. If we point you to a free pattern, we name the designer and send you to their page, where it belongs.
• We fix mistakes. If something in a guide is wrong, we correct it and, where it matters, note the change.

We do not claim that the projects in our guides were made, tested, or measured by us, and you should not read our guides that way. They are written explanations and curated pointers, not lab reports. Because we work with AI-assisted drafts, we encourage you to treat our numbers as helpful ranges and to check a designer's original pattern when exact details matter.

Our Editorial Standards

Accuracy

We aim to be clear, correct, and useful. Every guide is read and edited before it goes live, and we try to keep terms consistent. When a guide uses a term like "gauge" or "magic ring," we explain it so you are not left guessing. We also try to keep US and UK crochet terms from getting mixed up, and we say which one a guide uses.

Corrections

We are not perfect, and we would rather hear about a mistake than leave it sitting on the page. If you spot an error, such as a wrong stitch name, a confusing instruction, or a broken link to a designer's page, please tell us at [email protected]. We will review it, fix it if it is wrong, and update the guide. If a change is significant, we will say so on the page.

Editorial and advertising are separate

What we write and what appears as an ad are two different things. Ads are labeled as ads by the networks that serve them, and they are never written to look like part of a guide. Advertisers do not get a say in our content.

Who Writes Here

HookRow is produced by a small editorial team of crochet enthusiasts who care about clear instructions. Guides begin as AI-assisted drafts and are then shaped, checked, and finished by that team. We do not publish individual author profiles or personal credentials on this site. Instead, we ask you to judge the guides on what they are: plain explanations, honest sourcing, and corrections when we get something wrong.

How We Make Money

HookRow earns money through advertising shown on the site. That is how we cover the cost of running it and keep guides free to read. We want to be plain about the rules we set for ourselves: ads never decide what we write or which patterns we link. We choose topics based on what crocheters want to learn, and we link to free patterns because they are useful, not because anyone paid for the spot.

Get in Touch

We would love to hear from you. You can send us a question about a guide, a topic you would like us to cover, a stitch explanation that did not make sense, or a note about a designer's link that has moved. Designers who would like a credit corrected or a link updated are welcome to write to us too, and we will sort it out quickly.

Contact Us

The best way to reach HookRow is by email at [email protected]. We read every message and will reply as soon as we can. Thank you for stitching along with us at hookrow.com.